Search Engine Optimization Linking Strategies

Overview

Hyperlinks are a critical factor in achieving high search engine rankings. Many elements from the number of incoming links, HTML coding, and linking patterns play an important roll in an optimum linking strategy.

In the early days of search engine optimization only on-page factors were important for determining placement. However, as search engines looked to enhance their SERPs and filter spam they started looking at incoming links as a measure of the importance of a website.

Now it is critical for a website to combine on-page factors with having a significant number of optimized incoming links and proper internal linking to achieve top search engine rankings.

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